Dana Lorenz was not satisfied with one rocking jewelry line, she had to make another one! After the success of FENTON, comes a lower priced line called FALLON. Aesthetically as cool and as eye gripping. She also opened up a flagship store of FENTON/FALLON in Freeman Alley on the Lower East Side of NYC in September 2009. I've made a mental note to check it out the next time I step foot in the Big Apple.
Photo credit: Fallon